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TechValidate Research on Mediaocean

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Mediaocean Case Study

Critical Mass

Introduction

This case study of Critical Mass is based on an April 2023 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

“Mediaocean’s team members are wonderful people to work with.”

Challenges

A lack of preparedness for cookieless future and other data deprecation relating to consumer privacy and walled garden behavior
Loss of access to third-party data

Solutions

Demand generation
Brand advertising
Measurement & attribution capabilities
Automation
Creative testing & analysis

Results

9-16 hours or more time savings each week using Mediaocean/Flashtalking
Up to 25% improvement in brand awareness
Up to 25% improvement in sales revenue
26-49% improvement in campaign performance
Up to 25% improvement in campaign efficiency

About This Data

This data was sourced directly from verified users of Mediaocean by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.

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