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TechValidate Research on Mediaocean

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Mediaocean Case Study

Starcom

Introduction

This case study of Starcom is based on an April 2023 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

“We appreciate Mediaocean because it’s easy to navigate, linked to DCM, and has helpful & responsive representatives.”

Challenges

Decline in ability to measure campaign effectiveness on tech platforms and open web
Poor ability to manage reach & frequency across CTV and digital channels

Solutions

Performance-driven paid media
Measurement & attribution capabilities
First-party data mastery

Results

5-8 hours or more time savings each week using Mediaocean/Flashtalking
Up to 25% improvement in brand awareness
Up to 25% improvement in sales revenue
26-49% improvement in campaign performance
26-49% improvement in campaign efficiency

About This Data

This data was sourced directly from verified users of Mediaocean by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.

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