TechValidate Research on Mediaocean

TechValidate Customer Research Library / Mediaocean / Mediaocean / Case Studies /

Mediaocean Case Study

Group M

Introduction

This case study of GroupM is based on a May 2023 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

Share

Embed

Download

“Mediaocean serves a lot of different functions, and many companies are looking for a flexible, one size fits all solution. I have heard great reviews from my co-workers that use PRISMA.”

Challenges

  • Loss of access to third-party data
  • Poor ability to manage reach & frequency across CTV and digital channels
  • Consumer ad avoidance / ad blindness

Solutions

  • Performance-driven paid media
  • First-party data mastery
  • Privacy
  • Creative testing & analysis

Results

  • 3-4 hours or more time savings each week using Mediaocean/Flashtalking
  • 26-49% improvement in brand awareness
  • 26-49% improvement in sales revenue
  • 26-49% improvement in campaign performance
  • 26-49% improvement in campaign efficiency

About Mediaocean

Powering the future of the advertising ecosystem with technology solutions that enable brands and agencies ​to deliver impactful omnichannel marketing experiences.

Learn More:

Mediaocean

Source: Leonid Pershits, Purchasing Professional, GroupM
Validated
  Published: Aug. 2, 2023   TVID: C7D-C36-47C




About This Data

This data was sourced directly from verified users of Mediaocean by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.


More Research on Mediaocean



© Copyright 2024 SurveyMonkey. All marks used on this site are the property of their respective owners. Privacy Policy Terms of Use