TechValidate Research on Mediaocean

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Mediaocean Case Study

MRM

Introduction

This case study of MRM is based on an April 2023 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

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“Mediaocean is a comprehensive, sophisticated platform that allows media buying and planning to be seamless. This allows media management to effectively achieve successful campaign management.”

Challenges

  • A lack of preparedness for cookieless future and other data deprecation relating to consumer privacy and walled garden behavior
  • Loss of access to third-party data

Solutions

  • Performance-driven paid media
  • Measurement & attribution capabilities

Results

  • 3-4 hours or more time savings each week using Mediaocean/Flashtalking
  • 50-99% improvement in brand awareness
  • Up to 25% improvement in sales revenue
  • 50-99% improvement in campaign performance
  • 100-199% improvement in campaign efficiency

About Mediaocean

Powering the future of the advertising ecosystem with technology solutions that enable brands and agencies ​to deliver impactful omnichannel marketing experiences.

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Mediaocean

Source: Anmol Shah, Assistant Manager, MRM
Validated
  Published: Jul. 10, 2023   TVID: B6E-8EB-859




About This Data

This data was sourced directly from verified users of Mediaocean by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.


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