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TechValidate Research on Mediaocean

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Mediaocean Case Study

Healix Global

Introduction

This case study of Healix Global is based on a May 2023 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

“I rarely, if ever, experience bugs or crashing on this platform!”

Challenges

A lack of preparedness for cookieless future and other data deprecation relating to consumer privacy and walled garden behavior
Decline in ability to measure campaign effectiveness on tech platforms and open web
Consumer ad avoidance / ad blindness
Talent retention / access to expertise

Solutions

Performance-driven paid media
Demand generation
Experimental / Innovation budgets

Results

9-16 hours or more time savings each week using Mediaocean/Flashtalking
100-199% improvement in brand awareness
100-199% improvement in sales revenue
100-199% improvement in campaign performance
100-199% improvement in campaign efficiency

About This Data

This data was sourced directly from verified users of Mediaocean by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.

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