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Mediaocean Case Study

Essence Mediacom

Introduction

This case study of Essence Mediacom is based on a May 2023 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

Challenges

A lack of preparedness for cookieless future and other data deprecation relating to consumer privacy and walled garden behavior
Poor ability to manage reach & frequency across CTV and digital channels

Solutions

Demand generation
Brand advertising
Experimental / Innovation budgets
Creative testing & analysis

Results

3-4 hours or more time savings each week using Mediaocean/Flashtalking
50-99% improvement in brand awareness
50-99% improvement in sales revenue
50-99% improvement in campaign performance
50-99% improvement in campaign efficiency

About This Data

This data was sourced directly from verified users of Mediaocean by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.

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