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TechValidate Research on Mediaocean

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Mediaocean Case Study

EssenceMediacom

Introduction

This case study of EssenceMediacom is based on a May 2023 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

Challenges

A lack of preparedness for cookieless future and other data deprecation relating to consumer privacy and walled garden behavior
Loss of access to third-party data

Solutions

Brand advertising
Experimental / Innovation budgets
Automation
Privacy

Results

9-16 hours or more time savings each week using Mediaocean/Flashtalking
100-199% improvement in brand awareness
100-199% improvement in sales revenue
100-199% improvement in campaign performance
100-199% improvement in campaign efficiency

About This Data

This data was sourced directly from verified users of Mediaocean by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.

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