TechValidate Research on Mediaocean


Mediaocean Case Study

Havas Media

Introduction

This case study of HAVAS MEDIA is based on an April 2023 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

“We appreciate Mediaocean because it’s a tool that allows us to carry out work in an efficient and organized way. Mediaocean is constantly innovating.”

Challenges

  • A lack of preparedness for cookieless future and other data deprecation relating to consumer privacy and walled garden behavior
  • Decline in ability to measure campaign effectiveness on tech platforms and open web
  • Poor ability to manage reach & frequency across CTV and digital channels

Solutions

  • Experimental / Innovation budgets
  • Measurement & attribution capabilities
  • First-party data mastery
  • Creative testing & analysis

Results

  • 9-16 hours or more time savings each week using Mediaocean/Flashtalking
  • 50-99% improvement in brand awareness
  • 26-49% improvement in sales revenue
  • 50-99% improvement in campaign performance
  • 50-99% improvement in campaign efficiency




About This Data

This data was sourced directly from verified users of Mediaocean by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.


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