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TechValidate Research on Mediaocean

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Mediaocean Case Study

Tombras Advertising

Introduction

This case study of Tombras Advertising is based on a May 2023 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

Challenges

A lack of preparedness for cookieless future and other data deprecation relating to consumer privacy and walled garden behavior
Loss of access to third-party data
Poor ability to manage reach & frequency across CTV and digital channels
Talent retention / access to expertise

Solutions

Performance-driven paid media
Demand generation
Brand advertising
Automation
Identity

Results

16 hours or more time savings each week using Mediaocean/Flashtalking
Up to 25% improvement in brand awareness
26-49% improvement in sales revenue
50-99% improvement in campaign performance
50-99% improvement in campaign efficiency

About This Data

This data was sourced directly from verified users of Mediaocean by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.

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