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Mediaocean Case Study

Buntin Group

Introduction

This case study of Buntin Group is based on an April 2023 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

“I use Mediaocean Prisma for my media planning to easily access all my campaigns.”

Challenges

Consumer ad avoidance / ad blindness

Solutions

Performance-driven paid media
Brand advertising
Experimental / Innovation budgets
Measurement & attribution capabilities
Identity
First-party data mastery
Privacy
Creative testing & analysis

Results

5-8 hours or more time savings each week using Mediaocean/Flashtalking
26-49% improvement in brand awareness
26-49% improvement in sales revenue
100-199% improvement in campaign performance
50-99% improvement in campaign efficiency

About This Data

This data was sourced directly from verified users of Mediaocean by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.

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