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TechValidate Research on Mediaocean

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Mediaocean Case Study

Havas

Introduction

This case study of Havas is based on a May 2023 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

Challenges

Poor ability to manage reach & frequency across CTV and digital channels
Consumer ad avoidance / ad blindness

Solutions

Performance-driven paid media
Experimental / Innovation budgets
First-party data mastery
Privacy

Results

More than 16 hours time savings each week using Mediaocean/Flashtalking
100-199% improvement in brand awareness
100-199% improvement in sales revenue
More than 200% improvement in campaign performance
100-199% improvement in campaign efficiency

About This Data

This data was sourced directly from verified users of Mediaocean by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.

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