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Mediaocean Case Study

IPG Mediabrands

Introduction

This case study of IPG Media brands is based on a May 2023 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

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“I found the UI very user friendly, because I attended a minimal number of training sessions and was able to learn while working. Mediaocean tech support made the experience better by resolving any problem in real time.”

Challenges

  • A lack of preparedness for cookieless future and other data deprecation relating to consumer privacy and walled garden behavior
  • Loss of access to third-party data
  • Decline in ability to measure campaign effectiveness on tech platforms and open web
  • Talent retention / access to expertise

Solutions

  • Performance-driven paid media
  • Brand advertising
  • Experimental / Innovation budgets
  • Automation
  • Identity
  • First-party data mastery
  • Creative testing & analysis

Results

  • 3-4 hours or more time savings each week using Mediaocean/Flashtalking
  • 100-199% improvement in brand awareness
  • 100-199% improvement in sales revenue
  • 50-99% improvement in campaign performance
  • 100-199% improvement in campaign efficiency

About Mediaocean

Powering the future of the advertising ecosystem with technology solutions that enable brands and agencies ​to deliver impactful omnichannel marketing experiences.

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Mediaocean

Source: DILIPSINGH RATHORE, Assistant Manager, IPG Media brands
Validated
  Published: Jul. 10, 2023   TVID: 481-C21-A91




About This Data

This data was sourced directly from verified users of Mediaocean by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.


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