Sign In

TechValidate Research on Mediaocean

TechValidate Customer Research Library / Mediaocean / Mediaocean / Case Studies /

Mediaocean Case Study

GroupM

Introduction

This case study of GroupM is based on a May 2023 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

“Mediaocean is very effective at campaign management. It was easy to pick up and I feel comfortable teaching new users how to operate the platform.”

Challenges

Loss of access to third-party data
Poor ability to manage reach & frequency across CTV and digital channels

Solutions

Performance-driven paid media
Measurement & attribution capabilities

Results

9-16 hours or more time savings each week using Mediaocean/Flashtalking
100-199% improvement in brand awareness
100-199% improvement in sales revenue
100-199% improvement in campaign performance
100-199% improvement in campaign efficiency

About This Data

This data was sourced directly from verified users of Mediaocean by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.

More Research on Mediaocean