Sign In

TechValidate Research on Mediaocean

TechValidate Customer Research Library / Mediaocean / Mediaocean / Case Studies /

Mediaocean Case Study

Havas

Introduction

This case study of Havas is based on a May 2023 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

Challenges

Decline in ability to measure campaign effectiveness on tech platforms and open web

Solutions

Performance-driven paid media
Measurement & attribution capabilities

Results

5-8 hours or more time savings each week using Mediaocean/Flashtalking
26-49% improvement in brand awareness
Up to 25% improvement in sales revenue
26-49% improvement in campaign performance
26-49% improvement in campaign efficiency

About This Data

This data was sourced directly from verified users of Mediaocean by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.

More Research on Mediaocean