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TechValidate Research on Mediaocean

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Mediaocean Case Study

GYK Antler

Introduction

This case study of GYK Antler is based on an April 2023 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

Challenges

Poor ability to manage reach & frequency across CTV and digital channels
Consumer ad avoidance / ad blindness
Talent retention / access to expertise

Solutions

Performance-driven paid media
Brand advertising
Identity

Results

5-8 hours or more time savings each week using Mediaocean/Flashtalking
Up to 25% improvement in brand awareness
Up to 25% improvement in sales revenue
100-199% improvement in campaign performance
100-199% improvement in campaign efficiency

About This Data

This data was sourced directly from verified users of Mediaocean by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.

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