TechValidate Research on Mediaocean

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Mediaocean Case Study

OpenMind

Introduction

This case study of OpenMind is based on a May 2023 survey of Mediaocean customers by TechValidate, a 3rd-party research service.

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“I really love the customer service. Whenever I have an issue, Mediaocean always helps immediately. I also love the visibility and how easy it is to carry out billing and IOs. The platform is very user friendly!”

Challenges

  • Loss of access to third-party data

Solutions

  • Performance-driven paid media
  • Measurement & attribution capabilities
  • First-party data mastery

Results

  • 3-4 hours or more time savings each week using Mediaocean/Flashtalking
  • 26-49% improvement in brand awareness
  • 26-49% improvement in sales revenue
  • 26-49% improvement in campaign performance
  • 26-49% improvement in campaign efficiency

About Mediaocean

Powering the future of the advertising ecosystem with technology solutions that enable brands and agencies ​to deliver impactful omnichannel marketing experiences.

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Mediaocean

Source: Isabelle Hong, Other, OpenMind
Validated
  Published: Jul. 27, 2023   TVID: 046-B1E-25F




About This Data

This data was sourced directly from verified users of Mediaocean by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.


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