GreenPath Financial Wellness Together Credit Union

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GreenPath Financial Wellness Case Study

Together Credit Union

Introduction

This case study of Together Credit Union is based on a March 2021 survey of GreenPath Financial Wellness customers by TechValidate, a 3rd-party research service.

“The support offered by GreenPath has been tremendous!
"

Challenges

The business challenges that led the profiled company to evaluate and ultimately select GreenPath Financial Wellness:

Why they partnered with GreenPath:
- Because members or customers were struggling with their finances
- Because their staff was need of financial wellness resources
- Out of a desire to support/provide financial literacy resources to the community

Use Case

The key features and functionalities of GreenPath Financial Wellness that the surveyed company uses:

Using the GreenPath Financial Wellness Program in the following areas:
- Collections
- Education
- Marketing
- Call Center
GreenPath offerings/capabilities:
- Financial Counseling: Very Important
- Debt Management Plan (DMP): Very Important
- Partner Center Access (Marketing Materials): Very Important
- Educational Resources such as CheckRight, Worksheets, on-line courses, PowerPoint Presentations, Workshops, etc.: Very Important
- Staff Resources – Staff Training, Toolkits, Job-Aids: Very Important

Results

The surveyed company achieved the following results with GreenPath Financial Wellness:

After partnering with GreenPath, they saw a positive impact longstanding partner – not sure of the answer to this on members/customers and their financial institution.
Partnering with GreenPath Financial Wellness, they have enhanced their ability to:
- Support members/customers in reaching financial goals
- Develop stronger relationships with members/customers and improve member/customer satisfaction
- Increase payback of member/customer debt through debt management plans
- Improve collection results
- Mitigate risk of charge-offs and bankruptcies
- Reduce strain on staff resources
- Provide impactful financial literacy resources to staff and members/customers
Level of agreement with the following:
- GreenPath offers exceptional partner support: strongly agree
- GreenPath offers an outstanding member/customer experience: agree
- partnering with GreenPath has improved their financial institution’s performance: strongly agree
- partnering with GreenPath has improved staff engagement: agree
- GreenPath is genuinely concerned about the well-being of their members/customers: strongly agree
Benefits their members/customers have experienced since partnering with GreenPath:

Reduced financial stress
Greater reduced debt
Increased financial health and confidence

How they would describe their GreenPath partnership?

Good value for the investment
Empathetic
Responsive

About GreenPath Financial Wellness

GreenPath Financial Wellness is a national nonprofit that believes that financial health is a path to achieving dreams. It means having stability and freedom. Having options and being able to work toward your goals. Maybe that’s a bigger home. Or a different job. Or a better school for your kids. It’s different for each of us, but taking control of day-to-day financial choices is the foundation for creating more opportunities. Because our dreams are that much closer when we’re financially healthy.

Learn More:

GreenPath Financial Wellness

TechValidate Research on GreenPath Financial Wellness