TechValidate Research on GreenPath Financial Wellness

4 Case Studies


GreenPath Financial Wellness Case Study

Northland Federal Area Credit Union

Introduction

This case study of Northland Federal Area Credit Union is based on a February 2021 survey of GreenPath Financial Wellness customers by TechValidate, a 3rd-party research service.

“Providing respectful options for members enduring financial challenges. Providing educational content for Marketing communications. "

Challenges

The business challenges that led the profiled company to evaluate and ultimately select GreenPath Financial Wellness:

  • Why they partnered with GreenPath:
    • Because members were struggling with their finances
    • Out of a desire to support/provide financial literacy resources to the community

Use Case

The key features and functionalities of GreenPath Financial Wellness that the surveyed company uses:

  • Using the GreenPath Financial Wellness Program in the following areas:
    • Education
    • Marketing
    • Call Center
  • GreenPath offerings/capabilities:
    • Financial Counseling: Very Important
    • Debt Management Plan (DMP): Very Important
    • Partner Center Access (Marketing Materials): Very Important

Results

The surveyed company achieved the following results with GreenPath Financial Wellness:

  • After partnering with GreenPath, they saw a positive impact longstanding partner – not sure of the answer to this on members/customers and their financial institution.
  • Partnering with GreenPath Financial Wellness, they have enhanced their ability to:
    • Support members/customers in reaching financial goals
    • Develop stronger relationships with members/customers and improve member/customer satisfaction
    • Increase payback of member/customer debt through debt management plans
    • Improve collection results
    • Mitigate risk of charge-offs and bankruptcies
    • Provide impactful financial literacy resources to staff and members/customers
    • Gain a competitive advantage
  • Level of agreement with the following:
    • GreenPath offers exceptional partner support: strongly agree
    • GreenPath offers an outstanding member/customer experience: strongly agree
    • partnering with GreenPath has improved their financial institution’s performance: strongly agree
    • GreenPath is genuinely concerned about the well-being of their members/customers: strongly agree
  • Benefits their members/customers have experienced since partnering with GreenPath:
  • Reduced financial stress
  • Improved credit scores
  • Greater reduced debt
  • Increased loyalty to the financial institution
  • Increased financial health and confidence
  • How they would describe their GreenPath partnership?
    • Reliable
    • Unique
    • Good value for the investment
    • Innovative
    • Empathetic
    • Responsive
  • GreenPath Financial Wellness Case Study

    Together Credit Union

    Introduction

    This case study of Together Credit Union is based on a March 2021 survey of GreenPath Financial Wellness customers by TechValidate, a 3rd-party research service.

    “The support offered by GreenPath has been tremendous!
    "

    Challenges

    The business challenges that led the profiled company to evaluate and ultimately select GreenPath Financial Wellness:

    • Why they partnered with GreenPath:
      • Because members or customers were struggling with their finances
      • Because their staff was need of financial wellness resources
      • Out of a desire to support/provide financial literacy resources to the community

    Use Case

    The key features and functionalities of GreenPath Financial Wellness that the surveyed company uses:

    • Using the GreenPath Financial Wellness Program in the following areas:
      • Collections
      • Education
      • Marketing
      • Call Center
    • GreenPath offerings/capabilities:
      • Financial Counseling: Very Important
      • Debt Management Plan (DMP): Very Important
      • Partner Center Access (Marketing Materials): Very Important
      • Educational Resources such as CheckRight, Worksheets, on-line courses, PowerPoint Presentations, Workshops, etc.: Very Important
      • Staff Resources – Staff Training, Toolkits, Job-Aids: Very Important

    Results

    The surveyed company achieved the following results with GreenPath Financial Wellness:

    • After partnering with GreenPath, they saw a positive impact longstanding partner – not sure of the answer to this on members/customers and their financial institution.
    • Partnering with GreenPath Financial Wellness, they have enhanced their ability to:
      • Support members/customers in reaching financial goals
      • Develop stronger relationships with members/customers and improve member/customer satisfaction
      • Increase payback of member/customer debt through debt management plans
      • Improve collection results
      • Mitigate risk of charge-offs and bankruptcies
      • Reduce strain on staff resources
      • Provide impactful financial literacy resources to staff and members/customers
    • Level of agreement with the following:
      • GreenPath offers exceptional partner support: strongly agree
      • GreenPath offers an outstanding member/customer experience: agree
      • partnering with GreenPath has improved their financial institution’s performance: strongly agree
      • partnering with GreenPath has improved staff engagement: agree
      • GreenPath is genuinely concerned about the well-being of their members/customers: strongly agree
    • Benefits their members/customers have experienced since partnering with GreenPath:
    • Reduced financial stress
    • Greater reduced debt
    • Increased financial health and confidence
  • How they would describe their GreenPath partnership?
    • Good value for the investment
    • Empathetic
    • Responsive
  • GreenPath Financial Wellness Case Study

    Case Study: Palmetto Citizens Federal Credit Union

    Introduction

    This case study of Palmetto Citizens Federal Credit Union is based on a February 2021 survey of GreenPath Financial Wellness customers by TechValidate, a 3rd-party research service.

    “We have enjoyed offering the GreenPath service to our members, and have always received excellent comments from our members using the service.”

    “GreenPath has been very accommodating in assisting our credit union with staff training/retraining and provides valuable reporting assistance to help us gauge our member’s usage of the service.”

    “We also appreciate the opportunity to provide a valuable service used by so many members.”

    Challenges

    The business challenges that led the profiled company to evaluate and ultimately select GreenPath Financial Wellness:

    • Why they partnered with GreenPath:
      • Because members or customers were struggling with their finances

    Use Case

    The key features and functionalities of GreenPath Financial Wellness that the surveyed company uses:

    • Using the GreenPath Financial Wellness Program in the following areas:
      • Education
    • GreenPath offerings/capabilities:
      • Financial Counseling: Very Important
      • Debt Management Plan (DMP): Very Important
      • Partner Center Access (Marketing Materials): Important
      • Educational Resources such as CheckRight, Worksheets, on-line courses, PowerPoint Presentations, Workshops, etc.: Important
      • Staff Resources – Staff Training, Toolkits, Job-Aids: Important

    Results

    The surveyed company achieved the following results with GreenPath Financial Wellness:

    • After partnering with GreenPath, they saw a positive impact within the first 3 months on members/customers and their financial institution.
    • Partnering with GreenPath Financial Wellness, they have enhanced their ability to:
      • Support members/customers in reaching financial goals
      • Develop stronger relationships with members/customers and improve member/customer satisfaction
      • Increase payback of member/customer debt through debt management plans
      • Provide impactful financial literacy resources to staff and members/customers
        *The credit union has learned the following through their partnership with GreenPath:
      • GreenPath offers exceptional partner support
      • GreenPath offers an outstanding member/customer experience
      • partnering with GreenPath has improved their financial institution’s performance
      • partnering with GreenPath has improved staff engagement
      • GreenPath is genuinely concerned about the well-being of their members/customers
    • Benefits their members/customers have experienced since partnering with GreenPath:
      • Reduced financial stress
      • Improved credit scores
      • Greater reduced debt
    • How they would describe their GreenPath partnership?
      • Reliable
      • Good value for the investment
      • Empathetic

    GreenPath Financial Wellness Case Study

    Membership Organization

    Introduction

    This case study of a membership organization is based on a February 2021 survey of GreenPath Financial Wellness customers by TechValidate, a 3rd-party research service. The profiled organization asked to have their name blinded to protect their confidentiality.

    “Help our members afford their monthly payments and avoid delinquency or even worse charge off.”

    Challenges

    The business challenges that led the profiled organization to evaluate and ultimately select GreenPath Financial Wellness:

    • Why they partnered with GreenPath:
      • Members/customers were struggling with their finances
      • Out of a desire to support/provide financial literacy resources to the community

    Use Case

    The key features and functionalities of GreenPath Financial Wellness that the surveyed organization uses:

    • Using the GreenPath Financial Wellness Program in the following areas:
      • Collections
    • GreenPath offerings/capabilities:
      • Financial Counseling: Very Important
      • Debt Management Plan (DMP): Very Important
      • Partner Center Access (Marketing Materials): Very Important
      • Educational Resources such as CheckRight, Worksheets, on-line courses, PowerPoint Presentations, Workshops, etc.: Very Important
      • Staff Resources – Staff Training, Toolkits, Job-Aids: Very Important

    Results

    The surveyed organization achieved the following results with GreenPath Financial Wellness:

    • After partnering with GreenPath, they saw a positive impact within 7-12 months on members/customers and their financial institution.
    • Partnering with GreenPath Financial Wellness, they have enhanced their ability to:
      • Support members/customers in reaching financial goals
      • Develop stronger relationships with members/customers and improve member/customer satisfaction
      • Improve collection results
    • Level of agreement with the following:
      • GreenPath offers exceptional partner support: strongly agree
      • GreenPath offers an outstanding member/customer experience: strongly agree
      • partnering with GreenPath has improved their financial institution’s performance: strongly agree
      • partnering with GreenPath has improved staff engagement: strongly agree
      • GreenPath is genuinely concerned about the well-being of their members/customers: strongly agree
    • Benefits their members/customers have experienced since partnering with GreenPath:
    • Reduced financial stress
    • Increased savings
  • How they would describe their GreenPath partnership?
    • Reliable
    • Good value for the investment



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