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TechValidate Research on GreenPath Financial Wellness

These pages present data that TechValidate has sourced via direct research with verified customers and users of GreenPath Financial Wellness. TechValidate stands behind the authenticity of all published data. Learn more »



483 Customers Surveyed

3,471 Data Points Collected

79 Published TechFacts

17 Published Charts

4 Published Case Studies



Selected Research Highlights


GreenPath Financial Wellness Customer Research

Benefits of the GreenPath Financial Wellness Program

Through partnering with GreenPath Financial Wellness, we have enhanced our ability to:

Support members/customers in reaching financial goals
85%
Provide impactful financial literacy resources to staff and members/customers
73%
Develop stronger relationships with members/customers and improve member/customer satisfaction
62%
Increase payback of member/customer debt through debt management plans
44%
Reduce strain on staff resources
39%
Mitigate risk of charge-offs and bankruptcies
33%
Improve collection results
30%
Source: TechValidate survey of 141 users of GreenPath Financial Wellness
Validated
  Published: Mar. 29, 2021   TVID: 5A8-053-5B0

GreenPath Financial Wellness Customer Research

Financial Education Content that Meets the Needs of Members

GreenPath’s credit union partners site the following member challenges that our financial educational content helps them address.

Credit improvement
77%
General budgeting tools
66%
Engagement with the individuals you serve (members, clients, etc.)
47%
Loan denials
34%
Loan qualifications/approvals
17%
Checking accounts (new accounts, overdrafts)
6%
Source: TechValidate survey of 47 users of GreenPath Financial Wellness
Validated
  Published: Jan. 31, 2022   TVID: D0B-E84-184

GreenPath Financial Wellness Case Study

Membership Organization

Introduction

This case study of a membership organization is based on a February 2021 survey of GreenPath Financial Wellness customers by TechValidate, a 3rd-party research service. The profiled organization asked to have their name blinded to protect their confidentiality.

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“Help our members afford their monthly payments and avoid delinquency or even worse charge off.”

Challenges

The business challenges that led the profiled organization to evaluate and ultimately select GreenPath Financial Wellness:

  • Why they partnered with GreenPath:
    • Members/customers were struggling with their finances
    • Out of a desire to support/provide financial literacy resources to the community

Use Case

The key features and functionalities of GreenPath Financial Wellness that the surveyed organization uses:

  • Using the GreenPath Financial Wellness Program in the following areas:
    • Collections
  • GreenPath offerings/capabilities:
    • Financial Counseling: Very Important
    • Debt Management Plan (DMP): Very Important
    • Partner Center Access (Marketing Materials): Very Important
    • Educational Resources such as CheckRight, Worksheets, on-line courses, PowerPoint Presentations, Workshops, etc.: Very Important
    • Staff Resources – Staff Training, Toolkits, Job-Aids: Very Important

Results

The surveyed organization achieved the following results with GreenPath Financial Wellness:

  • After partnering with GreenPath, they saw a positive impact within 7-12 months on members/customers and their financial institution.
  • Partnering with GreenPath Financial Wellness, they have enhanced their ability to:
    • Support members/customers in reaching financial goals
    • Develop stronger relationships with members/customers and improve member/customer satisfaction
    • Improve collection results
  • Level of agreement with the following:
    • GreenPath offers exceptional partner support: strongly agree
    • GreenPath offers an outstanding member/customer experience: strongly agree
    • partnering with GreenPath has improved their financial institution’s performance: strongly agree
    • partnering with GreenPath has improved staff engagement: strongly agree
    • GreenPath is genuinely concerned about the well-being of their members/customers: strongly agree
  • Benefits their members/customers have experienced since partnering with GreenPath:
  • Reduced financial stress
  • Increased savings
  • How they would describe their GreenPath partnership?
    • Reliable
    • Good value for the investment

    • Organization Profile

    The organization featured in this case study asked to have its name publicly blinded because publicly endorsing vendors is against their policies.

    TechValidate stands behind the authenticity of this data.

    Industry:
    Membership Organization

    About GreenPath Financial Wellness

    GreenPath Financial Wellness is a national nonprofit that believes that financial health is a path to achieving dreams. It means having stability and freedom. Having options and being able to work toward your goals. Maybe that’s a bigger home. Or a different job. Or a better school for your kids. It’s different for each of us, but taking control of day-to-day financial choices is the foundation for creating more opportunities. Because our dreams are that much closer when we’re financially healthy.

    Learn More:

    GreenPath Financial Wellness

    Source: TechValidate survey of a Membership Organization
    Validated
      Published: Mar. 12, 2021   TVID: 412-9C9-F1B

    GreenPath Financial Wellness Customer Testimonial

    Educational Resources Making an Impact

    The tools allowed us to assist our members in becoming first time home buyers by preparing budgets to get them in financial shape to purchase a home.

    — Shawn Gonynor, Vice President/EVP, Athol Credit Union

    Source: Shawn Gonynor, Vice President/EVP, Athol Credit Union
    Validated
      Published: Jan. 31, 2022   TVID: 799-A97-9D5

    GreenPath Financial Wellness Customer Statistic

    Exceptional Member Experience

    92% of surveyed credit unions agreed that GreenPath offers an outstanding member experience.

    92%
    Source: TechValidate survey of 140 users of GreenPath Financial Wellness
    Validated
      Published: Mar. 8, 2021   TVID: F61-152-6E4

    GreenPath Financial Wellness Case Study

    Case Study: Palmetto Citizens Federal Credit Union

    Introduction

    This case study of Palmetto Citizens Federal Credit Union is based on a February 2021 survey of GreenPath Financial Wellness customers by TechValidate, a 3rd-party research service.

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    “We have enjoyed offering the GreenPath service to our members, and have always received excellent comments from our members using the service.”

    “GreenPath has been very accommodating in assisting our credit union with staff training/retraining and provides valuable reporting assistance to help us gauge our member’s usage of the service.”

    “We also appreciate the opportunity to provide a valuable service used by so many members.”

    Challenges

    The business challenges that led the profiled company to evaluate and ultimately select GreenPath Financial Wellness:

    • Why they partnered with GreenPath:
      • Because members or customers were struggling with their finances

    Use Case

    The key features and functionalities of GreenPath Financial Wellness that the surveyed company uses:

    • Using the GreenPath Financial Wellness Program in the following areas:
      • Education
    • GreenPath offerings/capabilities:
      • Financial Counseling: Very Important
      • Debt Management Plan (DMP): Very Important
      • Partner Center Access (Marketing Materials): Important
      • Educational Resources such as CheckRight, Worksheets, on-line courses, PowerPoint Presentations, Workshops, etc.: Important
      • Staff Resources – Staff Training, Toolkits, Job-Aids: Important

    Results

    The surveyed company achieved the following results with GreenPath Financial Wellness:

    • After partnering with GreenPath, they saw a positive impact within the first 3 months on members/customers and their financial institution.
    • Partnering with GreenPath Financial Wellness, they have enhanced their ability to:
      • Support members/customers in reaching financial goals
      • Develop stronger relationships with members/customers and improve member/customer satisfaction
      • Increase payback of member/customer debt through debt management plans
      • Provide impactful financial literacy resources to staff and members/customers
        *The credit union has learned the following through their partnership with GreenPath:
      • GreenPath offers exceptional partner support
      • GreenPath offers an outstanding member/customer experience
      • partnering with GreenPath has improved their financial institution’s performance
      • partnering with GreenPath has improved staff engagement
      • GreenPath is genuinely concerned about the well-being of their members/customers
    • Benefits their members/customers have experienced since partnering with GreenPath:
      • Reduced financial stress
      • Improved credit scores
      • Greater reduced debt
    • How they would describe their GreenPath partnership?
      • Reliable
      • Good value for the investment
      • Empathetic

    Company Profile

    Company:
    Palmetto Citizens Federal Credit Union

    Company Size:
    Medium Enterprise

    Industry:
    Banking

    About GreenPath Financial Wellness

    GreenPath Financial Wellness is a national nonprofit that believes that financial health is a path to achieving dreams. It means having stability and freedom. Having options and being able to work toward your goals. Maybe that’s a bigger home. Or a different job. Or a better school for your kids. It’s different for each of us, but taking control of day-to-day financial choices is the foundation for creating more opportunities. Because our dreams are that much closer when we’re financially healthy.

    Learn More:

    GreenPath Financial Wellness

    Source: Nick Wodogaza, President, Palmetto Citizens Federal Credit Union
    Validated
      Published: Aug. 30, 2021   TVID: 3A1-23F-180


    More to Explore

    All TechFacts (79)

    All Research Charts (17)

    All Case Studies (4)


    About GreenPath Financial Wellness

    GreenPath Financial Wellness is a national nonprofit that believes that financial health is a path to achieving dreams. It means having stability and freedom. Having options and being able to work toward your goals. Maybe that’s a bigger home. Or a different job. Or a better school for your kids. It’s different for each of us, but taking control of day-to-day financial choices is the foundation for creating more opportunities. Because our dreams are that much closer when we’re financially healthy.

    GreenPath Financial Wellness Website   GreenPath Financial Wellness Website



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