TechValidate Research on GreenPath Financial Wellness

These pages present data that TechValidate has sourced via direct research with verified customers and users of GreenPath Financial Wellness. TechValidate stands behind the authenticity of all published data. Learn more »



781 Customers Surveyed

5,476 Data Points Collected

103 Published TechFacts

17 Published Charts

4 Published Case Studies



Selected Research Highlights


GreenPath Financial Wellness Customer Research

Top Use Cases for Virtual Financial Coach

Where are your members engaging with the Virtual Financial Coach?

Website Pop-up Offer
69%
Social Media
62%
Email Campaigns
46%
Within the Online Banking Platform
46%
Text or Push Campaigns
15%

GreenPath Financial Wellness Customer Testimonial

I have learned a great deal about personal financial management while marketing GreenPath to members. GreenPath provides many educational resources and marketing tools that are easy to use, especially the social media posts. GreenPath staff are easy to contact and very responsive.

Aimee Morris, Manager of Marketing & BD, Coosa Pines FCU

GreenPath Financial Wellness Case Study

Together Credit Union

Introduction

This case study of Together Credit Union is based on a March 2021 survey of GreenPath Financial Wellness customers by TechValidate, a 3rd-party research service.

“The support offered by GreenPath has been tremendous!
"

Challenges

The business challenges that led the profiled company to evaluate and ultimately select GreenPath Financial Wellness:

  • Why they partnered with GreenPath:
    • Because members or customers were struggling with their finances
    • Because their staff was need of financial wellness resources
    • Out of a desire to support/provide financial literacy resources to the community

Use Case

The key features and functionalities of GreenPath Financial Wellness that the surveyed company uses:

  • Using the GreenPath Financial Wellness Program in the following areas:
    • Collections
    • Education
    • Marketing
    • Call Center
  • GreenPath offerings/capabilities:
    • Financial Counseling: Very Important
    • Debt Management Plan (DMP): Very Important
    • Partner Center Access (Marketing Materials): Very Important
    • Educational Resources such as CheckRight, Worksheets, on-line courses, PowerPoint Presentations, Workshops, etc.: Very Important
    • Staff Resources – Staff Training, Toolkits, Job-Aids: Very Important

Results

The surveyed company achieved the following results with GreenPath Financial Wellness:

  • After partnering with GreenPath, they saw a positive impact longstanding partner – not sure of the answer to this on members/customers and their financial institution.
  • Partnering with GreenPath Financial Wellness, they have enhanced their ability to:
    • Support members/customers in reaching financial goals
    • Develop stronger relationships with members/customers and improve member/customer satisfaction
    • Increase payback of member/customer debt through debt management plans
    • Improve collection results
    • Mitigate risk of charge-offs and bankruptcies
    • Reduce strain on staff resources
    • Provide impactful financial literacy resources to staff and members/customers
  • Level of agreement with the following:
    • GreenPath offers exceptional partner support: strongly agree
    • GreenPath offers an outstanding member/customer experience: agree
    • partnering with GreenPath has improved their financial institution’s performance: strongly agree
    • partnering with GreenPath has improved staff engagement: agree
    • GreenPath is genuinely concerned about the well-being of their members/customers: strongly agree
  • Benefits their members/customers have experienced since partnering with GreenPath:
  • Reduced financial stress
  • Greater reduced debt
  • Increased financial health and confidence
  • How they would describe their GreenPath partnership?
    • Good value for the investment
    • Empathetic
    • Responsive
  • GreenPath Financial Wellness Customer Satisfaction

    98% of surveyed organizations are likely to recommend GreenPath Financial Wellness.*

    98%

    GreenPath Financial Wellness Customer Research

    Financial Education Content that Meets the Needs of Members

    GreenPath’s credit union partners site the following member challenges that our financial educational content helps them address.

    Credit improvement
    77%
    General budgeting tools
    66%
    Engagement with the individuals you serve (members, clients, etc.)
    47%
    Loan denials
    34%
    Loan qualifications/approvals
    17%
    Checking accounts (new accounts, overdrafts)
    6%

    GreenPath Financial Wellness Case Study

    Northland Federal Area Credit Union

    Introduction

    This case study of Northland Federal Area Credit Union is based on a February 2021 survey of GreenPath Financial Wellness customers by TechValidate, a 3rd-party research service.

    “Providing respectful options for members enduring financial challenges. Providing educational content for Marketing communications. "

    Challenges

    The business challenges that led the profiled company to evaluate and ultimately select GreenPath Financial Wellness:

    • Why they partnered with GreenPath:
      • Because members were struggling with their finances
      • Out of a desire to support/provide financial literacy resources to the community

    Use Case

    The key features and functionalities of GreenPath Financial Wellness that the surveyed company uses:

    • Using the GreenPath Financial Wellness Program in the following areas:
      • Education
      • Marketing
      • Call Center
    • GreenPath offerings/capabilities:
      • Financial Counseling: Very Important
      • Debt Management Plan (DMP): Very Important
      • Partner Center Access (Marketing Materials): Very Important

    Results

    The surveyed company achieved the following results with GreenPath Financial Wellness:

    • After partnering with GreenPath, they saw a positive impact longstanding partner – not sure of the answer to this on members/customers and their financial institution.
    • Partnering with GreenPath Financial Wellness, they have enhanced their ability to:
      • Support members/customers in reaching financial goals
      • Develop stronger relationships with members/customers and improve member/customer satisfaction
      • Increase payback of member/customer debt through debt management plans
      • Improve collection results
      • Mitigate risk of charge-offs and bankruptcies
      • Provide impactful financial literacy resources to staff and members/customers
      • Gain a competitive advantage
    • Level of agreement with the following:
      • GreenPath offers exceptional partner support: strongly agree
      • GreenPath offers an outstanding member/customer experience: strongly agree
      • partnering with GreenPath has improved their financial institution’s performance: strongly agree
      • GreenPath is genuinely concerned about the well-being of their members/customers: strongly agree
    • Benefits their members/customers have experienced since partnering with GreenPath:
    • Reduced financial stress
    • Improved credit scores
    • Greater reduced debt
    • Increased loyalty to the financial institution
    • Increased financial health and confidence
  • How they would describe their GreenPath partnership?
    • Reliable
    • Unique
    • Good value for the investment
    • Innovative
    • Empathetic
    • Responsive


  • More to Explore



    About GreenPath Financial Wellness

    GreenPath Financial Wellness is a national nonprofit that believes that financial health is a path to achieving dreams. It means having stability and freedom. Having options and being able to work toward your goals. Maybe that’s a bigger home. Or a different job. Or a better school for your kids. It’s different for each of us, but taking control of day-to-day financial choices is the foundation for creating more opportunities. Because our dreams are that much closer when we’re financially healthy.

    GreenPath Financial Wellness Website   GreenPath Financial Wellness Website