TechValidate Research on GreenPath Financial Wellness

These pages present data that TechValidate has sourced via direct research with verified customers and users of GreenPath Financial Wellness. TechValidate stands behind the authenticity of all published data. Learn more »



272 Customers Surveyed

2,269 Data Points Collected

54 Published TechFacts

11 Published Charts

4 Published Case Studies



Selected Research Highlights


GreenPath Financial Wellness Case Study

Membership Organization

Introduction

This case study of a membership organization is based on a February 2021 survey of GreenPath Financial Wellness customers by TechValidate, a 3rd-party research service. The profiled organization asked to have their name blinded to protect their confidentiality.

“Help our members afford their monthly payments and avoid delinquency or even worse charge off.”

Challenges

The business challenges that led the profiled organization to evaluate and ultimately select GreenPath Financial Wellness:

  • Why they partnered with GreenPath:
    • Members/customers were struggling with their finances
    • Out of a desire to support/provide financial literacy resources to the community

Use Case

The key features and functionalities of GreenPath Financial Wellness that the surveyed organization uses:

  • Using the GreenPath Financial Wellness Program in the following areas:
    • Collections
  • GreenPath offerings/capabilities:
    • Financial Counseling: Very Important
    • Debt Management Plan (DMP): Very Important
    • Partner Center Access (Marketing Materials): Very Important
    • Educational Resources such as CheckRight, Worksheets, on-line courses, PowerPoint Presentations, Workshops, etc.: Very Important
    • Staff Resources – Staff Training, Toolkits, Job-Aids: Very Important

Results

The surveyed organization achieved the following results with GreenPath Financial Wellness:

  • After partnering with GreenPath, they saw a positive impact within 7-12 months on members/customers and their financial institution.
  • Partnering with GreenPath Financial Wellness, they have enhanced their ability to:
    • Support members/customers in reaching financial goals
    • Develop stronger relationships with members/customers and improve member/customer satisfaction
    • Improve collection results
  • Level of agreement with the following:
    • GreenPath offers exceptional partner support: strongly agree
    • GreenPath offers an outstanding member/customer experience: strongly agree
    • partnering with GreenPath has improved their financial institution’s performance: strongly agree
    • partnering with GreenPath has improved staff engagement: strongly agree
    • GreenPath is genuinely concerned about the well-being of their members/customers: strongly agree
  • Benefits their members/customers have experienced since partnering with GreenPath:
  • Reduced financial stress
  • Increased savings
  • How they would describe their GreenPath partnership?
    • Reliable
    • Good value for the investment
  • GreenPath Financial Wellness Customer Statistic

    93% of surveyed organizations rated GreenPath’s marketing assets as easy to use.

    93%

    GreenPath Financial Wellness Customer Satisfaction Rating

    A COO at a medium enterprise banking company would be very likely to recommend GreenPath Financial Wellness for this reason:

    GreenPath is the best provider of a combination of online member education with free, personalized expert financial and credit counseling.

    GreenPath Financial Wellness Customer Research

    Partners Love GreenPath

    96% of surveyed Financial Institution Partners give GreenPath a 4 star rating or higher.

    62%
    15%
    19%

    GreenPath Financial Wellness Case Study

    Northland Federal Area Credit Union

    Introduction

    This case study of Northland Federal Area Credit Union is based on a February 2021 survey of GreenPath Financial Wellness customers by TechValidate, a 3rd-party research service.

    “Providing respectful options for members enduring financial challenges. Providing educational content for Marketing communications. "

    Challenges

    The business challenges that led the profiled company to evaluate and ultimately select GreenPath Financial Wellness:

    • Why they partnered with GreenPath:
      • Because members were struggling with their finances
      • Out of a desire to support/provide financial literacy resources to the community

    Use Case

    The key features and functionalities of GreenPath Financial Wellness that the surveyed company uses:

    • Using the GreenPath Financial Wellness Program in the following areas:
      • Education
      • Marketing
      • Call Center
    • GreenPath offerings/capabilities:
      • Financial Counseling: Very Important
      • Debt Management Plan (DMP): Very Important
      • Partner Center Access (Marketing Materials): Very Important

    Results

    The surveyed company achieved the following results with GreenPath Financial Wellness:

    • After partnering with GreenPath, they saw a positive impact longstanding partner – not sure of the answer to this on members/customers and their financial institution.
    • Partnering with GreenPath Financial Wellness, they have enhanced their ability to:
      • Support members/customers in reaching financial goals
      • Develop stronger relationships with members/customers and improve member/customer satisfaction
      • Increase payback of member/customer debt through debt management plans
      • Improve collection results
      • Mitigate risk of charge-offs and bankruptcies
      • Provide impactful financial literacy resources to staff and members/customers
      • Gain a competitive advantage
    • Level of agreement with the following:
      • GreenPath offers exceptional partner support: strongly agree
      • GreenPath offers an outstanding member/customer experience: strongly agree
      • partnering with GreenPath has improved their financial institution’s performance: strongly agree
      • GreenPath is genuinely concerned about the well-being of their members/customers: strongly agree
    • Benefits their members/customers have experienced since partnering with GreenPath:
    • Reduced financial stress
    • Improved credit scores
    • Greater reduced debt
    • Increased loyalty to the financial institution
    • Increased financial health and confidence
  • How they would describe their GreenPath partnership?
    • Reliable
    • Unique
    • Good value for the investment
    • Innovative
    • Empathetic
    • Responsive
  • GreenPath Financial Wellness Customer Research

    How does your organization let your members/customers know about GreenPath?

    Posted on our website
    95%
    Social media
    88%
    Newsletter/blog
    60%
    Print material in lobby
    53%
    Form letters
    9%
    Video in lobby
    7%


    More to Explore



    About GreenPath Financial Wellness

    GreenPath Financial Wellness is a national nonprofit that believes that financial health is a path to achieving dreams. It means having stability and freedom. Having options and being able to work toward your goals. Maybe that’s a bigger home. Or a different job. Or a better school for your kids. It’s different for each of us, but taking control of day-to-day financial choices is the foundation for creating more opportunities. Because our dreams are that much closer when we’re financially healthy.

    GreenPath Financial Wellness Website   GreenPath Financial Wellness Website