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TechValidate Research on BlueJeans by Verizon

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BlueJeans Events Case Study

Acxiom

Introduction

This case study of Acxiom is based on an April 2019 survey of BlueJeans Events customers by TechValidate, a 3rd-party research service.

“BlueJeans Events delivers a higher quality experience than other events platforms we have used in the past.”

“BlueJeans has really made an impact on our associate population even though about 1% still do not like it.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select BlueJeans Events:

Implemented BlueJeans Events because:
- Their previous solution was too expensive
- Their previous solution failed to deliver an interactive experience that engaged their employees
- They had a negative experience with their previous all-hands solution
Integrated BlueJeans Events because they needed:
- A video-first events solution
- A robust tool that could accommodate larger audiences
- A tool that could optimize bandwidth during live events

Use Case

The key features and functionalities of BlueJeans Events that the surveyed company uses:

Runs the following number of events per year:
- CEO Town Halls: 5-9
- Departmental all hands: 9+
- Investor relations or earning calls: 5-9
- Sales enablement and/or virtual training: 9+
- Marketing webinar: 1-4
Prior to BlueJeans Events used:
- WebEx Events Center
- GoToWebinar

Results

The surveyed company achieved the following results with BlueJeans Events:

Improved the following with BlueJeans Events:
- Organizational alignment with corporate strategy: significantly improved
- Perception of senior leadership: significantly improved
- Employee participation in all hands: significantly improved
- Employee retention of information communicated at all hands: significantly improved
- Costs associated with all hands production: significantly improved
- Quality of all hands events: significantly improved
Finds the following BlueJeans features beneficial:
- Accelerator for bandwidth management: beneficial
- Attendee join via the browser for streamlined join flow: very beneficial
- Attendee hand raising to promote attendees to live video: not beneficial
- Polling and Q&A for audience engagement: very beneficial
- Command center for event analytics: very beneficial
- Ability to join from any device (mobile, desktop, room): very beneficial
Finds BlueJeans Events is better than other solutions provided.

About This Data

This data was sourced directly from verified users of BlueJeans by Verizon by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.

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