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Frost & Sullivan Executive MindXchange Case Study

Case Study: Blue Cross and Blue Shield of North Carolina Cites Excellent Experience at Customer Contact Europe

Introduction

This case study of Blue Cross and Blue Shield of North Carolina is based on a June 2017 survey of Frost & Sullivan Executive MindXchange customers by TechValidate, a 3rd-party research service.

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“The networking is some of the most valuable. We all suffer from similar problems and real solutions are found here.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Frost & Sullivan Executive MindXchange:

  • Problems that plague today’s “traditional” trade show and conference include:
    • Aggressive sales tactics by sponsoring & exhibiting companies
    • Lack of community amongst event participants
    • The audience being too young

Use Case

The key features and functionalities of Frost & Sullivan Executive MindXchange that the surveyed company uses:

  • Evaluates the following as some of the most important factors when deciding on an event:
    • The content
    • The organizer
    • The reputation of the event
  • Recommends sending 3 team members to the Frost & Sullivan Executive MindXchange based on the amount of networking opportunities and range of content being delivered.
  • Is more likely to inquire about future services if a solution provider sponsored the Frost & Sullivan Executive MindXchange.

Results

The surveyed company achieved the following results with Frost & Sullivan Executive MindXchange:

  • Reported that the unique interactive structure of a Frost & Sullivan Executive MindXchange leads to the following benefits:
    • Access to best practices
    • Increased networking & relationship building
    • A forum which allows them to get real solutions for their business challenges
    • More value overall
  • Generated 5 real business and personal relationships at the Frost & Sullivan Executive MindXchange.
  • Rates the content received at the Frost & Sullivan Executive MindXchange as very timely and relevant.
  • Would choose to attend the Frost & Sullivan Executive MindXchange if they could only go to one external event a year.
  • Would very strongly recommend this event to their colleagues and/or peers.

Company Profile

Company:
Blue Cross and Blue Shield of North Carolina

Company Size:
Small Business

Industry:
Health Care

About Frost & Sullivan Executive MindXchange

Frost & Sullivan enables clients to accelerate growth and achieve best-in-class positions in growth, innovation and leadership.

The company’s Growth Partnership Service provides the CEO and the CEO’s Growth Team with disciplined research and best-practice models to drive the generation, evaluation, and implementation of powerful growth strategies.

Learn More:

Frost & Sullivan

Frost & Sullivan Executive MindXchange

Source: Robert Gofourth, Vice President, Blue Cross and Blue Shield of North Carolina
Validated
  Published: Jul. 17, 2017   TVID: DF3-65E-EEF




About This Data

This data was sourced directly from verified users of Frost & Sullivan ARCHIVED Surveys by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.


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