Frost & Sullivan Executive MindXchange Customer Research
Sponsors of Customer Contact West were asked… “What are the problems that plague today’s “traditional” trade show and/or conference?”
| Lack of true decision makers in attendance |
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| Networking is limited & activities are dull, resulting in lack of touch points with participants |
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| Content and presentations are inconsistent and a one-way push from the podium |
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| Transient audience drives few relationships |
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| Lack of ROI |
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| More a PR opportunity vs demand generation vehicle |
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| Too much competition |
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| Poor communication & customer service by organizers |
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