Frost & Sullivan Customer Contact West Events Participant Case Study: Blue Cross And Blue Shield Of North Carolina

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Participant Case Study: Blue Cross And Blue Shield Of North Carolina

Introduction

This case study of Blue Cross and Blue Shield of North Carolina is based on a October 2014 survey of Frost & Sullivan Executive MindXchange customers by TechValidate, a 3rd-party research service.

“I was able to interact with other professionals that are facing or have faced the same challenges my organization faces. I was able to mine best practices and examine solutions that will assist. Excellent participants, presenters and sponsors.”

Challenges

Problems that plague today’s “traditional” trade show and conference include:
- Presentations produce too few action items and takeaways – too theoretical
- Aggressive sales tactics by sponsoring & exhibiting companies
- Lack of community amongst event participants
- The audience is too junior

Use Case

Rates the networking as outstanding at the Frost & Sullivan Executive MindXchange.
Recommends sending 2 team members to the Frost & Sullivan Executive MindXchange based on the amount of networking opportunities and range of content being delivered.
Is more likely to inquire about future services if a solution provider sponsored the Frost & Sullivan Executive MindXchange.

Results

Reported that the unique interactive structure of a Frost & Sullivan Executive MindXchange leads to the following benefits:
- Access to best practices
- Increased networking & relationship building
- A forum which allows me to get real solutions to my business challenges
- More value overall
Generated 10 real business and personal relationships at the Frost & Sullivan Executive MindXchange.
Rates the content received at the Frost & Sullivan Executive MindXchange as very timely and relevant.
Would choose to attend the Frost & Sullivan Executive MindXchange if they could only go to one external event a year.
Would very strongly recommend this event to their colleagues and/or peers.

TechValidate Research on Frost & Sullivan Customer Contact West Events

Participant Case Study: Blue Cross And Blue Shield Of North Carolina

Introduction

Challenges

Use Case

Results

Company Profile

About Frost & Sullivan Executive MindXchange

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