Frost & Sullivan Customer Contact West Events Case Study: Apollo Group, Inc.

TechValidate Customer Research Library / Frost & Sullivan / Frost & Sullivan Customer Contact West Events / Case Studies /

Case Study: Apollo Group, Inc.

Introduction

This case study of Apollo Group, Inc. is based on a October 2014 survey of Frost & Sullivan Executive MindXchange customers by TechValidate, a 3rd-party research service.

Challenges

Problems that plague today’s “traditional” trade show and conference include:
- Content does not stay on point and speakers are not qualified to present on topic
- Presentations produce too few action items and takeaways – too theoretical
- Networking is limited & activities are dull and relationships are difficult to develop due to transient audience
- Aggressive sales tactics by sponsoring & exhibiting companies

Use Case

Rates the networking as outstanding at the Frost & Sullivan Executive MindXchange.
Recommends sending 3 team members to the Frost & Sullivan Executive MindXchange based on the amount of networking opportunities and range of content being delivered.

Results

Reported that the unique interactive structure of a Frost & Sullivan Executive MindXchange leads to the following benefits:
- Increased networking & relationship building
- More value overall
Generated 15 real business and personal relationships at the Frost & Sullivan Executive MindXchange.
Rates the content received at the Frost & Sullivan Executive MindXchange as very timely and relevant.
Would choose to attend the Frost & Sullivan Executive MindXchange if they could only go to one external event a year.
Would strongly recommend this event to their colleagues and/or peers.

TechValidate Research on Frost & Sullivan Customer Contact West Events

Case Study: Apollo Group, Inc.

Introduction

Challenges

Use Case

Results

Organization Profile

About Frost & Sullivan Executive MindXchange

About This Data