TechValidate Research on Frost & Sullivan Customer Contact West Events

The business challenges that led the profiled company to evaluate and ultimately select Frost & Sullivan Executive MindXchange:

• Finds traditional trade shows and conferences are plagued by the following sponsor challenges:
  • Transient audiences that drive few relationships
  • Content and presentations that are inconsistent and a one-way push from the podium
  • Limited networking and dull activities, resulting in lack of touch points with participants
  • A lack of true decision makers in attendance
  • Too much competition
  • A lack of ROI
• Agreed that the root causes of the demand generation activities that failed to deliver a return in the last 24 months were:
  • Due to false promises by the vendor
  • Due to the lack of an integrated marketing strategy (which produced a short shelf-life)