TechValidate Research on 4C


4C Social Case Study

Mindshare

Introduction

This case study of MindShare is based on a May 2017 survey of 4C Social customers by TechValidate, a 3rd-party research service.

“[4C provides] great customer service and responsive teams.”

Challenges

Top reasons for choosing 4C:

  • Reducing workflow inefficiency in day-to-day tasks
  • Advancing audience targeting with unique datasets
  • Accessing innovative social advertising capabilities

Key media and advertising objectives:

  • Website clicks
  • Website conversions
  • Awareness / branding
  • Engagement (likes, retweets, repins, shares, comments, etc.)
  • Reach / frequency
  • Video views

Use Case

4C features and functionalities used:

  • Publishers managed with 4C:
    • Facebook
    • Instagram
    • Twitter
    • Pinterest
    • Snapchat
  • Features currently deployed:
    • 4C Affinities
    • 4C Target Sets
    • Cross-Publisher Summary
    • Reach & Frequency Optimizer
    • Alerts
    • Rules-Based Optimization
    • Target Sets

Results

Improvements in advertising results from 4C:

  • Brand awareness increased over 50%
  • Engagement rate increased over 50%

Saved 3-4 hours per week by using 4C.





About This Data

This data was sourced directly from verified users of 4C by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.


More Research on 4C