TechValidate Research on 4C

4C Social Case Study



This case study of Sumate is based on a May 2017 survey of 4C Social customers by TechValidate, a 3rd-party research service.

“La posibilidad de encontrar mejores segmentaciones y p├║blicos el reporting.”


Top reasons for choosing 4C:

  • Reducing workflow inefficiency in day-to-day tasks
  • Accessing innovative social advertising capabilities

Key media and advertising objectives:

  • Website clicks
  • Website conversions
  • Online sales
  • Engagement (likes, retweets, repins, shares, comments, etc.)
    • Reach / frequency
    • Video views

Use Case

4C features and functionalities used:

  • Publishers managed with 4C:
    • Facebook
    • Instagram
    • LinkedIn
  • Features currently deployed:
    • 4C Affinities
    • 4C Target Sets
    • Naming Conventions
    • Target Sets


Saved 9-16 hours per week by using 4C.

About This Data

This data was sourced directly from verified users of 4C by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.

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