TechValidate Research on 4C


4C Social Case Study

Merkle

Introduction

This case study of Merkle UK – Periscopix is based on a May 2017 survey of 4C Social customers by TechValidate, a 3rd-party research service.

“4C simplifies almost every process involved in running a paid social campaign, saving valuable account management time. And [it] also provides unique targeting capabilities that outperform native across a variety of metrics.”

Challenges

Top reasons for choosing 4C:

  • Reducing workflow inefficiency in day-to-day tasks
  • Generating a higher return-on-investment (ROI) from social ad spend
  • Advancing audience targeting with unique datasets
  • Accessing innovative social advertising capabilities
  • Connecting TV and social activity to converge marketing channels into seamless consumer experiences

Key media and advertising objectives:

  • Website clicks
  • Website conversions
  • Video views

Use Case

4C features and functionalities used:

  • Publishers managed with 4C:
    • Facebook
    • Instagram
    • Twitter
    • Snapchat
    • LinkedIn
  • Features currently deployed:
    • Social Sync: TV / Sport / Weather triggers
    • 4C Affinities
    • 4C Target Sets
    • Smart Groups
    • Labels
    • Report Center
    • Alerts
    • Bulk Sheets
    • Target Sets

Results

Improvements in advertising results from 4C:

  • Brand awareness increased over 50%
  • Engagement rate increased over 50%
  • Lead volume increased over 50%
  • Sales revenue increased over 50%

Saved more than 16 hours per week by using 4C.





About This Data

This data was sourced directly from verified users of 4C by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.


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