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TechValidate Research on 4C

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Case Study: OMD Worldwide

Introduction

This case study of OMD Worldwide is based on a October 2015 survey of 4C Social Ads customers by TechValidate, a 3rd-party research service.

“I think the Sentiment tool is very helpful and helps brands see what posts are working and what posts aren’t.”

Challenges

Top reasons for choosing 4C Social Ads:
- Centralization
- Innovation
- Simplicity
Main benefits expected from 4C:
- Time savings
- Innovative social advertising features
- Advanced targeting
Key campaign objectives:
- Awareness/branding
- Engagement (likes, retweets, repins, shares, comments, etc.)
- Reach/frequency
- Video views

Use Case

Social media publishers managed through 4C:
- Facebook
- Twitter
4C features deployed:
- 4C Affinities
- Bulk creation
- 4C Audiences
- Sentiment analysis

Results

Improved the following metrics with 4C:
- Brand awareness increased over 50%
- Engagement rate increased over 50%
Saved 1 – 2 hours per week

About This Data

This data was sourced directly from verified users of 4C by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.

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