TechValidate Research on 4C

4C Social Case Study



This case study of Genartmedya is based on a May 2017 survey of 4C Social customers by TechValidate, a 3rd-party research service.


Top reason for choosing 4C:

  • Accessing innovative social advertising capabilities

Key media and advertising objective:

  • Reach / frequency

Use Case

4C features and functionalities used:

  • Publisher managed with 4C:
    • Twitter
  • Feature currently deployed:
    • Social Sync: TV / Sport / Weather triggers


Improvements in advertising results from 4C:

  • Brand awareness increased over 50%
  • Engagement rate increased up to 9%
  • Lead volume increased over 10%
  • Sales revenue increased up to 9%

Saved 1-2 hours per week by using 4C.

About This Data

This data was sourced directly from verified users of 4C by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.

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