TechValidate Research on 4C


4C Social Case Study

Resolution Media

Introduction

This case study of Resolution Media is based on a May 2017 survey of 4C Social customers by TechValidate, a 3rd-party research service.

“I really like the 4C reps that we work with. They are very easy to work with and have a lot of knowledge about the product.”

Challenges

Top reason for choosing 4C:

  • Pinterest Reporting Insights

Key media and advertising objectives:

  • Website clicks
  • Website conversions
  • Awareness / branding

Use Case

4C features and functionalities used:

  • Publisher managed with 4C:
    • Pinterest
  • Features currently deployed:
    • 4C Target Sets
    • Report Center
    • Target Sets

Results

Improvements in advertising results from 4C:

  • Brand awareness increased over 10%
  • Engagement rate increased over 10%

Saved 1-2 hours per week by using 4C.





About This Data

This data was sourced directly from verified users of 4C by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.


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