TechValidate Research on 4C

4C Social Case Study

Media Vest Worldwide


This case study of MediaVest Worldwide is based on a May 2017 survey of 4C Social customers by TechValidate, a 3rd-party research service.

“As an analyst, scheduling daily reports in the 4C report center to send to our data visualization tool has made my life exponentially easier.”


Top reason for choosing 4C:

  • Reducing workflow inefficiency in day-to-day tasks

Key media and advertising objectives:

  • Website clicks
  • Engagement (likes, retweets, repins, shares, comments, etc.)
  • Video views

Use Case

4C features and functionalities used:

  • Publishers managed with 4C:
    • Facebook
    • Twitter
    • LinkedIn
  • Features currently deployed:
    • 4C Target Sets
    • Report Center


Improvements in advertising results from 4C:

  • Engagement rate increased over 10%
  • Lead volume increased over 10%

About This Data

This data was sourced directly from verified users of 4C by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.

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