TechValidate Research on 4C


Case Study: Resolution Media

Introduction

This case study of Resolution Media is based on a October 2015 survey of 4C Social Ads customers by TechValidate, a 3rd-party research service.

“4C’s customer service is amazing. We’ve developed great relationships with everyone and value the partnership.”

Challenges

  • Top reasons for choosing 4C Social Ads:
    • Service
    • Innovation
    • Simplicity
  • Main benefits expected from 4C:
    • Time savings
    • Innovative social advertising features
  • Key campaign objectives:
    • Website clicks
    • Website conversions
    • Engagement (likes, retweets, repins, shares, comments, etc.)
    • Video views

Use Case

  • Social media publishers managed through 4C:
    • Facebook
    • Twitter
    • LinkedIn
    • Pinterest
    • Instagram
  • 4C features deployed:
    • 4C Affinities
    • Bulk creation
    • Report Center
    • Quick editing

Results

  • Increased engagement rate over 50%
  • Saved 9 – 16 hours per week




About This Data

This data was sourced directly from verified users of 4C by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.


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