TechValidate Research on 4C

4C Social Case Study

Resolution Media


This case study of Resolution Media is based on a May 2017 survey of 4C Social customers by TechValidate, a 3rd-party research service.

“Customer service is amazing! Our reps (Viet Phan and Gabby Tarantino) are extremely responsive and they are always in our office for troubleshooting. Makes the process of working with a 3rd party tool that much less overwhelming for the junior folks on my team.”


Top reasons for choosing 4C:

  • Accessing innovative social advertising capabilities
  • Connecting TV and social activity to converge marketing channels into seamless consumer experiences

Key media and advertising objectives:

  • Website clicks
  • Website conversions
  • Awareness / branding
  • Online sales
  • Offline sales
  • App installs

Use Case

4C features and functionalities used:

  • Publishers managed with 4C:
    • Pinterest
    • Snapchat
  • Features currently deployed:
    • Social Sync: TV / Sport / Weather triggers
    • Report Center


Improvements in advertising results from 4C:

  • Brand awareness increased over 10%
  • Engagement rate increased over 10%
  • Lead volume increased over 10%
  • Sales revenue increased over 10%

Saved 3-4 hours per week by using 4C.

About This Data

This data was sourced directly from verified users of 4C by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.

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