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TechValidate Research on 4C

TechValidate Customer Research Library / Mediaocean / 4C / Case Studies /

Case Study: Craftsy

Introduction

This case study of Craftsy is based on a October 2015 survey of 4C Social Ads customers by TechValidate, a 3rd-party research service.

“I like 4C’s ability to create pins in bulk within the ‘content manager’ section of the tool.”

Challenges

Top reason for choosing 4C Social Ads:
- Simplicity
Main benefits expected from 4C:
- Time savings
- Generate a higher return-on-investment
Key campaign objective:
- Online sales

Use Case

Social media publisher managed through 4C:
- Pinterest
4C features deployed:
- Bulk creation
- Smart Groups
- Report Center
- Quick editing
- Keyword-level results

Results

Improved the following metrics with 4C:
- Lead volume increased up to 9%
- Sales revenue increased up to 9%
Saved 9 – 16 hours per week

About This Data

This data was sourced directly from verified users of 4C by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.

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