TechValidate Research on 4C


4C Social Case Study

ABT Electronics

Introduction

This case study of ABT Electronics is based on a May 2017 survey of 4C Social customers by TechValidate, a 3rd-party research service.

“[4C gives us] the ability to have best in class technology with a team that understands social media and how it is part of the overall digital strategy.”

Challenges

Top reasons for choosing 4C:

  • Generating a higher return-on-investment (ROI) from social ad spend
  • Advancing audience targeting with unique datasets
  • Accessing innovative social advertising capabilities
  • Gaining audience and performance insight across multiple social networks

Key media and advertising objectives:

  • Website clicks
  • Website conversions
  • Awareness / branding
  • Online sales

Use Case

4C features and functionalities used:

  • Publishers managed with 4C:
    • Facebook
    • Instagram
    • Pinterest
  • Features currently deployed:
    • Social Sync: TV / Sport / Weather triggers
    • 4C Affinities
    • Report Center

Results

Improvements in advertising results from 4C:

  • Brand awareness increased over 50%
  • Engagement rate increased over 100%
  • Lead volume increased over 10%
  • Sales revenue increased over 100%




About This Data

This data was sourced directly from verified users of 4C by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.


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