TechValidate Research on 4C


Case Study: Zulily

Introduction

This case study of Zulily is based on a November 2015 survey of 4C Social Ads customers by TechValidate, a 3rd-party research service.

“I liked being able to see the actual creative images in the UI without having to click on a specific link. The UI was also very easy to sort and filter through data.”

Challenges

  • Needed to manage promoted pins on Pinterest
  • Main benefits expected from 4C:
    • Time savings
    • Generate a higher return-on-investment
    • Innovative social advertising features
    • Advanced targeting
  • Key campaign objectives:
    • Website conversions
    • App installs

Use Case

  • Managed Pinterest ads through 4C
  • 4C features deployed:
    • Bulk creation
    • Smart Groups
    • Report Center
    • Quick editing
    • Keyword-level results

Results

  • Improved the following metrics with 4C:
    • Brand awareness increased over 50%
    • Engagement rate increased over 50%
    • Lead volume increased over 10%
    • Sales revenue increased over 10%
  • Saved 1 – 2 hours per week




About This Data

This data was sourced directly from verified users of 4C by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.


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