TechValidate Research on 4C


Case Study: eBay

Introduction

This case study of eBay is based on a October 2015 survey of 4C Social Ads customers by TechValidate, a 3rd-party research service.

“I like 4C’s willingness to try new methods to increase ROI, and the availability of staff to always answer questions and concerns. It’s been an incredible partnership.”

Challenges

  • Top reasons for choosing 4C Social Ads:
    • Service
    • Innovation
    • Simplicity
  • Main benefit expected from 4C:
    • Time savings
    • Generate higher return-on-investment
    • Innovative social advertising features
  • Key campaign objectives:
    • Website clicks
    • Website conversions
    • Online sales
    • Engagement (likes, retweets, repins, shares, comments, etc.)

Use Case

  • Managed Pinterest through 4C
  • 4C features deployed:
    • 4C Affinities
    • Smart Groups
    • Keyword-level results

Results

  • Improved the following metrics with 4C:
    • Brand awareness increased over 100%
    • Engagement rate increased over 100%
  • Saved 9 – 16 hours per week
  • Realized return on their investment within first 3 months after implementing 4C.




About This Data

This data was sourced directly from verified users of 4C by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.


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