TechValidate Research on 4C

4C Social Case Study



This case study of DataXu is based on a May 2017 survey of 4C Social customers by TechValidate, a 3rd-party research service.

“[4C has] ease of use coupled with powerful bulk edit features. We run 20k+ ads and things have been pretty seamless.”


Top reasons for choosing 4C:

  • Reducing workflow inefficiency in day-to-day tasks
  • Generating a higher return-on-investment (ROI) from social ad spend
  • Advancing audience targeting with unique datasets
  • Accessing innovative social advertising capabilities

Key media and advertising objectives:

  • Website conversions
  • Engagement (likes, retweets, repins, shares, comments, etc.)
  • Reach / frequency

Use Case

4C features and functionalities used:

  • Publishers managed with 4C:
    • Facebook
  • Features currently deployed:
    • Social Sync: TV / Sport / Weather triggers
    • 4C Target Sets
    • Naming Conventions
    • Reach & Frequency Optimizer
    • Bulk Sheets


Improvements in advertising results from 4C:

  • Brand awareness increased over 100%
  • Engagement rate increased over 100%
  • Lead volume increased over 100%
  • Sales revenue increased over 100%

Saved 5-8 hours per week by using 4C.

About This Data

This data was sourced directly from verified users of 4C by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.

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