TechValidate Research on 4C


4C Case Study

Merkle

Introduction

This case study of Merkle is based on a July 2016 survey of 4C customers by TechValidate, a 3rd-party research service.

“The platform is always trying to improve and 4C is willing to take in client input to modify to our needs.”

Challenges

Top reasons for choosing 4C:

  • Insights into data science and analytics
  • Service of responsive and knowledgeable client support personnel

Use Case

Key media and advertising objective:

  • App installs

Results

Improvements in advertising results from 4C:

  • Brand awareness increased over 50%
  • Sales revenue increased over 50%

Saves more than 1 hour per week.





About This Data

This data was sourced directly from verified users of 4C by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.


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