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Case Study: Booyah Online Advertising

Introduction

This case study of Booyah Online Advertising is based on a October 2015 survey of 4C Social Ads customers by TechValidate, a 3rd-party research service.

“I like 4C’s streamlined workflow.”

Challenges

Top reason for choosing 4C Social Ads:
- Simplicity
Main benefits expected from 4C:
- Time savings
- Innovative social advertising features
Key campaign objective:
- Website conversions

Use Case

Social media publisher managed through 4C:
- Pinterest
4C features deployed:
- Bulk creation
- Smart Groups
- Report Center
- Keyword-level results

Results

Improved the following metrics with 4C:
- Brand awareness increased over 10%
- Engagement rate increased over 50%
- Lead volume increased over 10%
- Sales revenue increased up to 9%
Saved 3 – 4 hours per week

About This Data

This data was sourced directly from verified users of 4C by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.

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