TechValidate Research on 4C


4C Case Study

Thomson Reuters

Introduction

This case study of Thomson Reuters is based on a July 2016 survey of 4C customers by TechValidate, a 3rd-party research service.

“The service is invaluable in giving Reuters the other side of the picture that we don’t get with face to face meetings with clients. Clients don’t always give the full picture. The Teletrax service allows us to understand exactly what is going on, and in some cases to the surprise of clients.”

Use Case

Key objectives for TV monitoring:

  • Client renewals
  • Contractual compliance
  • Copyright protection
  • Competitive analysis
  • Editorial Analysis
  • Engagement and earned media tracking
  • Management decision making

Results

Saves more than 3 hours per week with 4C/Teletrax.





About This Data

This data was sourced directly from verified users of 4C by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.


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