Original Research on TechValidate

TechValidate Customer Statistic

Faster case studies, testimonials, stats, reviews, and other sales and marketing tools

Compared to previous efforts, 87% of surveyed organizations confirmed that they can bring customer case studies, testimonials, reviews, and stats to market with TechValidate in days or weeks vs. months.

87%

TechValidate Customer Statistic

90% of surveyed customers report that social proof accelerates deal cycles at their company!

90%

Case Study: Medium Enterprise Computer Software Company

Introduction

This case study of a medium enterprise computer software company is based on a March 2013 survey of TechValidate Software customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“With TechValidate we’re able to provide testimonials and case studies from a much wider selection of our customer base. This allows us to provide our sales team with independent assets that validate the capabilities and usage of our solutions, organized by logical groupings such as industry vertical and specific use cases.”

Challenges

Solved the following marketing challenges with TechValidate:
- The need for more customers to go on record
- A lack of customer content in specific verticals
- A lack of customer content in specific solutions
- A lack of content for sales mobilization

Use Case

Leverages TechValidate content in sales and marketing processes in the following ways:
- Sharing it on social media channels like Twitter, Facebook or LinkedIn
- Citing it in press releases and awareness activities
- Using it on website
- Using it in targeted lead generation/ lead nurturing campaigns
- Using it in sales presentations and collateral
- Using it in company newsletters
Uses the following marketing and sales platform(s):
- Salesforce
- Marketo

Results

Can gather and publish customer content > 40% faster with TechValidate.
Achieved the following with TechValidate content:
- Compressed deal cycles
- Improved lead generation
- Increased prospect engagement
Paid back the investment in TechValidate in 3-4 months.
Has increased the volume of customer proof that is accessible to marketing and sales by > 40% with TechValidate.
Rated the increase in efficiency in using TechValidate to create the following types of content:
- customer testimonials: great improvement
- charts & graphs: improvement
- case studies: a huge improvement
- performance & ROI metrics: improvement
- reference naming processes: improvement

TechValidate Software Case Study

OpenSesame

Introduction

This case study of OpenSesame is based on a May 2017 survey of TechValidate Software customers by TechValidate, a 3rd-party research service.

“TechValidate helps us find customer quotes and success stories. These key facts back up our claims.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select TechValidate Software:

Focused on influencing and delivering the following with TechValidate:
- Increasing quality and number of marketing qualified leads (MQLs) generated
- Improving close rate
- Shortening sales cycle
- Identifying and engaging new references for sales and marketing
- Increasing engagement with campaigns and digital content (i.e. clickthrough rate, unique clicks, lead forms filled out)
- Increasing media impressions + social metrics

Use Case

The key features and functionalities of TechValidate Software that the surveyed company uses:

Measures the impact of content marketing and customer stories on the bottom line through:
- Engagement metrics: page views, downloads
- Sharing metrics: likes, shares, tweets, email forwards, inbound links to blog
- Lead generation metrics: form fills, blog subscriptions, marketing qualified lead (MQL) conversion
- Sales metrics: omnitouch attribution, last touch attribution, anecdotal feedback from sales
Measures the impact of TechValidate content on the bottom line through:
- Engagement metrics: page views, downloads
- Sharing metrics: likes, shares, tweets, email forwards, inbound links to blogs with content
- Lead generation metrics: form fills, blog subscriptions, marketing qualified lead (MQL) conversion
Sees TechValidate as built into an ongoing process as a part of the marketing program.
Key ways that TechValidate content helped sales close more deals:
- Helped sales people build credibility and handle objections with relevant customer proof from TechValidate
- Enabled their sales team to do social selling / sharing on LinkedIn and Twitter with TechValidate

Results

The surveyed company achieved the following results with TechValidate Software:

TechValidate’s top benefits are the following:
- Speed to market with customer reviews, testimonials, case studies, and statistics
- Third-party validation of customer research
- Creating bottom-of-the funnel content for sales
- Faster way to get testimonials, case studies. and statistics for early stages of buyer’s journey
- Ability to build database of customer references to speak to prospects, interview for case studies, speak with analysts etc.
Believes the use of TechValidate content in marketing campaigns can increase MQL generation for their company by 1-3%.

TechValidate Research on TechValidate

These pages present data that TechValidate has sourced via direct research with verified customers and users of TechValidate. TechValidate stands behind the authenticity of all published data. Learn more »

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Featured Research Collections for TechValidate

Selected Research Highlights

Faster case studies, testimonials, stats, reviews, and other sales and marketing tools

Case Study: Medium Enterprise Computer Software Company

Introduction

Challenges

Use Case

Results

Company Profile

About TechValidate Software

OpenSesame

Introduction

Challenges

Use Case

Results

Company Profile

About TechValidate Software

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About TechValidate