TechValidate: TechValidate 2019

TechValidate Case Study

Data Core Software Corporation

Introduction

This case study of DataCore Software Corporation is based on an April 2019 survey of TechValidate customers by TechValidate, a 3rd-party research service.

“TechValidate is critical to putting customers at the center of our marketing efforts.”

“TechValidate brings customer evidence to the forefront of our message across all marketing programs, and help us prove the value of our products to our prospect base.”

“We manage references more diligently, preventing abuse. We get a large amount of content in a few weeks. It provides proof points that increase the credibility of our marketing messages. It gives us input on messaging: what customers like about our products. And it helps us gather and publish industry trends.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select TechValidate:

Challenges faced before selecting TechValidate for their needs:
- Getting the breadth of customer stories needed to target their key segments and personas (by industry, use case, product, etc.)
- Fear of burning out their marquee customers with too many marketing asks
- Dedicating the time and resources to manage the process

Use Case

The key features and functionalities of TechValidate that the surveyed company uses:

Uses the proof points, testimonials, and content they have created and generated with TechValidate, for the following:
- Website & blog initiatives
- Social media initiatives
- Sales enablement
- Demand generation
- Competitive differentiation
- Thought leadership
- Product launches
- Product messaging
- Press / public Relations
- Customer advocacy
TechValidate helps them to accomplish the following:
- Build credibility with prospects
- Create more targeted and compelling collateral for Sales and Marketing
- Identify customer references for additional marketing activities such as video testimonials, webinars, and analyst statements
- Create proof points to specific claims

Results

The surveyed company achieved the following results with TechValidate:

Agreed that TechValidate is:
- Easy to use and get up and running
- Faster than traditional methods for getting customer stories
- Content improves conversion rates
- Makes it easy to share customer stories and stats with Sales, Marketing, and other teams across the org
- TechValidate’s 3rd party validation lends more credibility to case studies and testimonials
- TechValidate’s customer success team provides guidance and expertise to set you up for success
Confirmed that compared to previous efforts, they can bring customer case studies, testimonials, reviews, and stats to market with TechValidate in weeks vs. months.

Compared with traditional methods, they agreed that the TechValidate process of creating customer case studies, testimonials, reviews, and more is much easier.

Realized success / saw a return on their investment with their TechValidate subscription in 3 – 5 months.

TechValidate Case Study

Global 500 Computer Services Company

Introduction

This case study of a Global 500 computer services company is based on a June 2019 survey of TechValidate customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“TechValidate is critical to putting customers at the center of our marketing efforts.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select TechValidate:

Challenges faced before selecting TechValidate for their needs:
- Dedicating the time and resources to manage the process

Use Case

The key features and functionalities of TechValidate that the surveyed company uses:

Uses the proof points, testimonials, and content they have created and generated with TechValidate, for the following:
- Website & blog initiatives
- Social media initiatives
- Sales enablement
- Demand generation
- ABM, industry or persona-based marketing
- Product launches
- Product messaging
- Customer advocacy
TechValidate helps them to accomplish the following:
- Create more targeted and compelling collateral for Sales and Marketing
- Gather the social proof needed to differentiate their business from the competition and stand out in crowded markets
- Identify customer references for additional marketing activities such as video testimonials, webinars, and analyst statements

Results

The surveyed company achieved the following results with TechValidate:

Agreed that TechValidate is:
- Content improves conversion rates
- Helps their sales team close deals faster
- Makes it easy to share customer stories and stats with Sales, Marketing, and other teams across the org
- TechValidate’s customer success team provides guidance and expertise to set you up for success
Agreed that TechValidate content increased conversion rates by 10% or more.
Confirmed that compared to previous efforts, they can bring customer case studies, testimonials, reviews, and stats to market with TechValidate in days vs. months.

Compared with traditional methods, they agreed that the TechValidate process of creating customer case studies, testimonials, reviews, and more is much easier.

Realized success / saw a return on their investment with their TechValidate subscription in less than 3 months.

TechValidate Case Study

Small Business Computer Software Company

Introduction

This case study of a small business computer software company is based on a June 2019 survey of TechValidate customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“TechValidate is critical to putting customers at the center of our marketing efforts.”

“TechValidate has had a tremendous impact in building out brand. Prospects are way more willing to hear from other peers and customers how they’re seeing value out of our product – it’s much more impactful.”

“We use TechValidate as an indicator and each deal gets a certain percentage contribution in how it helped closed the deal.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select TechValidate:

Challenges faced before selecting TechValidate for their needs:
- Getting the breadth of customer stories needed to target their key segments and personas (by industry, use case, product, etc.)
- Dedicating the time and resources to manage the process
- Creating customer stories that capture benefit and ROI

Use Case

The key features and functionalities of TechValidate that the surveyed company uses:

Uses the proof points, testimonials, and content they have created and generated with TechValidate, for the following:
- Website & blog initiatives
- Social media initiatives
- Sales enablement
- Demand generation
- Customer advocacy
TechValidate helps them to accomplish the following:
- Build credibility with prospects
- Create more targeted and compelling collateral for Sales and Marketing
- Gather the social proof needed to differentiate their business from the competition and stand out in crowded markets
- Identify customer references for additional marketing activities such as video testimonials, webinars, and analyst statements

Results

The surveyed company achieved the following results with TechValidate:

Agreed that TechValidate is:
- Easy to use and get up and running
- Faster than traditional methods for getting customer stories
- Gets you access to a broader set of your customers
- Content improves conversion rates
- Helps their sales team close deals faster
- Makes it easy to share customer stories and stats with Sales, Marketing, and other teams across the org
- TechValidate’s 3rd party validation lends more credibility to case studies and testimonials
- TechValidate’s customer success team provides guidance and expertise to set you up for success
Agreed that TechValidate content increased conversion rates by 5% or more.
Confirmed that compared to previous efforts, they can bring customer case studies, testimonials, reviews, and stats to market with TechValidate in weeks vs. months.

Compared with traditional methods, they agreed that the TechValidate process of creating customer case studies, testimonials, reviews, and more is much easier.

Realized success / saw a return on their investment with their TechValidate subscription in less than 3 months.

TechValidate Case Study

Medium Enterprise Computer Software Company

Introduction

This case study of a medium enterprise computer software company is based on a June 2019 survey of TechValidate customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“It’s a great tool that helps us target the customer insights we are looking for. It’s allowed our team to generate slides around actual customer usage improving the prospect experience and find unknown advocates.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select TechValidate:

Challenges faced before selecting TechValidate for their needs:
- Getting the breadth of customer stories needed to target their key segments and personas (by industry, use case, product, etc.)
- Creating customer stories that capture benefit and ROI

Use Case

The key features and functionalities of TechValidate that the surveyed company uses:

Uses the proof points, testimonials, and content they have created and generated with TechValidate, for the following:
- Sales enablement
- Demand generation
- Thought leadership
- Product messaging
- Customer advocacy
TechValidate helps them to accomplish the following:
- Build credibility with prospects
- Create more targeted and compelling collateral for Sales and Marketing
- Identify customer references for additional marketing activities such as video testimonials, webinars, and analyst statements

Results

The surveyed company achieved the following results with TechValidate:

Agreed that TechValidate is:
- Easy to use and get up and running
- Faster than traditional methods for getting customer stories
- Makes it easy to share customer stories and stats with Sales, Marketing, and other teams across the org
- TechValidate’s 3rd party validation lends more credibility to case studies and testimonials
- TechValidate’s customer success team provides guidance and expertise to set you up for success
Confirmed that compared to previous efforts, they can bring customer case studies, testimonials, reviews, and stats to market with TechValidate in days vs. months.

Compared with traditional methods, they agreed that the TechValidate process of creating customer case studies, testimonials, reviews, and more is much easier.

Realized success / saw a return on their investment with their TechValidate subscription in 3 – 5 months.

TechValidate Case Study

Medium Enterprise Security Products & Services Company

Introduction

This case study of a medium enterprise security products & services company is based on an April 2019 survey of TechValidate customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

Challenges

The business challenges that led the profiled company to evaluate and ultimately select TechValidate:

Challenges faced before selecting TechValidate for their needs:
- Getting the breadth of customer stories needed to target their key segments and personas (by industry, use case, product, etc.)
- Fear of burning out their marquee customers with too many marketing asks

Use Case

The key features and functionalities of TechValidate that the surveyed company uses:

Uses the proof points, testimonials, and content they have created and generated with TechValidate, for the following:
- Website & blog initiatives
- Social media initiatives
- Thought leadership
- Product messaging
- Press / public Relations
TechValidate helps them to accomplish the following:
- Build credibility with prospects
- Create more targeted and compelling collateral for Sales and Marketing
- Gather the social proof needed to differentiate their business from the competition and stand out in crowded markets
- Identify customer references for additional marketing activities such as video testimonials, webinars, and analyst statements

Results

The surveyed company achieved the following results with TechValidate:

Agreed that TechValidate is:
- Easy to use and get up and running
- Faster than traditional methods for getting customer stories
- Gets you access to a broader set of your customers
- Makes it easy to share customer stories and stats with Sales, Marketing, and other teams across the org
- TechValidate’s 3rd party validation lends more credibility to case studies and testimonials
- TechValidate’s customer success team provides guidance and expertise to set you up for success
Confirmed that compared to previous efforts, they can bring customer case studies, testimonials, reviews, and stats to market with TechValidate in weeks vs. months.

Compared with traditional methods, they agreed that the TechValidate process of creating customer case studies, testimonials, reviews, and more is much easier.

Realized success / saw a return on their investment with their TechValidate subscription in 6 – 8 months.

TechValidate Case Study

Data Core Software

Introduction

This case study of DataCore Software is based on a June 2019 survey of TechValidate customers by TechValidate, a 3rd-party research service.

“TechValidate is critical to putting customers at the center of our marketing efforts.”

“It’s given us great content (testimonials and graphs) to use in our digital marketing efforts.”

“Number of assets each survey produces.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select TechValidate:

Challenges faced before selecting TechValidate for their needs:
- Dedicating the time and resources to manage the process
- Creating customer stories that capture benefit and ROI

Use Case

The key features and functionalities of TechValidate that the surveyed company uses:

Uses the proof points, testimonials, and content they have created and generated with TechValidate, for the following:
- Website & blog initiatives
- Social media initiatives
- Demand generation
- Thought leadership
- Product launches
- Product messaging
- Press / public Relations
TechValidate helps them to accomplish the following:
- Build credibility with prospects
- Create more targeted and compelling collateral for Sales and Marketing
- Gather the social proof needed to differentiate their business from the competition and stand out in crowded markets
- Identify customer references for additional marketing activities such as video testimonials, webinars, and analyst statements

Results

The surveyed company achieved the following results with TechValidate:

Agreed that TechValidate is:
- Easy to use and get up and running
- Faster than traditional methods for getting customer stories
- Gets you access to a broader set of your customers
- Makes it easy to share customer stories and stats with Sales, Marketing, and other teams across the org
- TechValidate’s 3rd party validation lends more credibility to case studies and testimonials
- TechValidate’s customer success team provides guidance and expertise to set you up for success
Confirmed that compared to previous efforts, they can bring customer case studies, testimonials, reviews, and stats to market with TechValidate in days vs. months.

Compared with traditional methods, they agreed that the TechValidate process of creating customer case studies, testimonials, reviews, and more is much easier.

Realized success / saw a return on their investment with their TechValidate subscription in less than 3 months.

TechValidate 2019

All published TechValidate content from our 2019 survey.

Data Core Software Corporation

Introduction

Challenges

Use Case

Results

Company Profile

About TechValidate

Global 500 Computer Services Company

Introduction

Challenges

Use Case

Results

Company Profile

About TechValidate

Small Business Computer Software Company

Introduction

Challenges

Use Case

Results

Company Profile

About TechValidate

Medium Enterprise Computer Software Company

Introduction

Challenges

Use Case

Results

Company Profile

About TechValidate

Medium Enterprise Security Products & Services Company

Introduction

Challenges

Use Case

Results

Company Profile

About TechValidate

Data Core Software

Introduction

Challenges

Use Case

Results

Company Profile

About TechValidate