Original Research on Demandbase

Demandbase Customer Research

Challenges Before Demandbase

The top 5 challenges customers experience before implementing Demandbase are:

We couldn’t identify where buyers were in the account journey	60%
Marketing struggled to identify the right channels to drive pipeline.	48%
Teams spent too much time prospecting with the wrong accounts.	48%
Our sales and marketing teams were not aligned: sales thought leads were unqualified, marketing thought sales was not focusing on the right deals.	44%
We couldn’t measure the impact of our marketing campaigns effectively.	43%

Demandbase Customer Statistic

94% of surveyed organizations say that customer retention has improved by at least 10% with Demandbase.

94%

Demandbase Customer Testimonial

With Demandbase, I found myself able to be much more laser-focused on ABM efforts when we come up with new campaigns.

— Marketing Professional, Large Enterprise Computer Software Company

Demandbase Customer Research

Has your overall advertising budget increased or decreased in 2023?

Increased by more than 20%: 14%

Increased by more 5% to 10%: 24%

Stayed the same: 35%

Decreased by more than 5%: 10%

Decreased by more than 20%: 18%