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Frost & Sullivan Executive MindXchange Case Study

Growth, Innovation and Leadership: Silicon Valley: Participant Case Study

Introduction

This case study of Westinghouse Air Brake Technologies Corporation is based on a September 2016 survey of Frost & Sullivan Executive MindXchange customers by TechValidate, a 3rd-party research service.

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“Networking and Future Market Dynamics.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Frost & Sullivan Executive MindXchange:

  • Problems that plague today’s “traditional” trade show and conference include:
    • Speakers which are not qualified to present on a topic/content which does not stay on point
    • Content being a one-way push from the podium with little interaction or Q&A
    • Presentations which produce too few action items and takeaways
    • Limited networking, dull activities, and difficult-to-build relationships due to a transient audience
    • Lack of community amongst event participants

Use Case

The key features and functionalities of Frost & Sullivan Executive MindXchange that the surveyed company uses:

  • Evaluates the following as some of the most important factors when deciding on an event:
    • The speakers
    • The content
  • The unique interactive structure of Frost & Sullivan’s GIL: Silicon Valley leads to:
    • Increased networking & relationship building
    • More value overall
  • Recommends that 4 team member(s) are sent to Frost & Sullivan’s GIL: Silicon Valley.
  • Would be more likely to inquire about Frost & Sullivan’s GIL: Silicon Valley’s services if a solution provider sponsored them.

Results

The surveyed company achieved the following results with Frost & Sullivan Executive MindXchange:

  • Generated 15 business and/or personal relationships at Frost & Sullivan’s GIL: Silicon Valley.
  • Evaluates the value of the content received as being timely and relevant.
  • would attend a Frost & Sullivan GIL: Silicon Valley external event.
  • Would strongly recommend this event to their colleagues and/or peers.

Company Profile

Company:
Westinghouse Air Brake Technologies Corporation

Company Size:
S&P 500

Industry:
Automotive & Transport

About Frost & Sullivan Executive MindXchange

Frost & Sullivan enables clients to accelerate growth and achieve best-in-class positions in growth, innovation and leadership.

The company’s Growth Partnership Service provides the CEO and the CEO’s Growth Team with disciplined research and best-practice models to drive the generation, evaluation, and implementation of powerful growth strategies.

Learn More:

Frost & Sullivan

Frost & Sullivan Executive MindXchange

Source: Bala Mageswaran, Director, Westinghouse Air Brake Technologies Corporation
Validated
  Published: Oct. 10, 2016   TVID: F51-1B9-5BD




About This Data

This data was sourced directly from verified users of Frost & Sullivan Growth, Innovation, & Leadership Events by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.


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