TechValidate Research on Tango Card


Tango Card Case Study

Small Business Professional Services Company

Introduction

This case study of a small business professional services company is based on an October 2016 survey of Tango Card customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Tango Card:

  • Fulfilled rewards in the following ways prior to using Tango Card:
    • Processed check / deposits / disbursements themselves
    • Used another fulfillment partner to fulfill rewards
  • Faced the following reward fulfillment challenge before working with Tango Card:
    • Took too long for rewards to be delivered

Use Case

The key features and functionalities of Tango Card that the surveyed company uses:

  • Sends rewards to the following people:
    • Their customers / users
    • Research participants
  • Works with Tango Card in the following way:
    • Integrating with RaaS API
  • Uses the following rewards in their program:
    • Gift cards
    • Nonprofit donations

Results

The surveyed company achieved the following results with Tango Card:

  • Sends rewards to improve the following areas:
    • Wellness engagement
    • Consumer / customer engagement
    • Customer loyalty
  • Benefited in the following ways as a result of working with Tango Card:
    • Reduced the time to manage / fulfill rewards
    • Reduced the cost to manage / fulfill rewards
    • Increased reward recipient happiness
  • Improved their rewards program in the following ways since implementing Tango Card:
    • Reduced the amount of time: 21-40%
    • Reduced the cost by: 0-20%
    • Increased their desired results by: 41-60%




About This Data

This data was sourced directly from verified users of Tango Card by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.


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