Pragmatic Institute Informa Global Services

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Pragmatic Institute Case Study

Informa Global Services

Introduction

This case study of Informa Global Services is based on a February 2017 survey of Pragmatic Institute customers by TechValidate, a 3rd-party research service.

“Pragmatic Institute requires less inside-out thinking and helps me with the fact that I don’t get to spend enough time talking to customers.”

Challenges

Took training courses from Pragmatic Institute in order to:
- Increase strategic focus
- Hit revenue targets
- Address competitive pressure
Prior to training, Informa Global Services was experiencing:
- Roadmaps that were guided by opinions and not market facts: Very often
- Delivered features that weren’t being used by customers: Very often

Use Case

Informa Global Services employees have taken the following training courses:
- Foundations
- Focus
- Build
- Market
- Launch
The following groups attended the Pragmatic Institute training:
- Entire product management team
- Entire product marketing team
- Members of sales
- Executives
Informa Global Services has offered Pragmatic Institute training to its employees for 1-2 years.

Results

Pragmatic Institute training has helped Informa Global Services:
- Gain a better understanding of product roles within their organization
- Increased confidence in the roadmap
- Better focus on the customer and providing a solution

Quantifiable results since taking Pragmatic Institute training are estimated at:
- Increase in Product/feature usage: 75-99%
- Increase their understanding of the market and its relevant problems: 75-99%
- Reduced time to market: 50-74%
- Increase in Product sales: 50-74%
- Reduced rework: 25-49%

TechValidate Research on Pragmatic Institute

Informa Global Services

Introduction

Challenges

Use Case

Results

Company Profile

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