TechValidate Research on Frost & Sullivan ARCHIVED Surveys


Frost & Sullivan’s Virtual Think Tank: Driving Relationships through Thought Leadership

Introduction

This case study of Qualfon is based on a May 2014 survey of Frost & Sullivan Virtual Think Tank customers by TechValidate, a 3rd-party research service.

“The VTT drives excellent industry education, provides an opportunity for lending thought leadership and allows a sponsor to better understand the pain points of prospects and the industry.”

Challenges

  • Was unable to start or further develop relationships with key decision makers

Use Case

  • Sponsored a Frost & Sullivan Virtual Think Tank for the following reasons:
    • To position themselves as a thought leader
  • Their sales team was able to gather more candid pain points, challenges, and strategies than they would have on their own.

Results

  • Would strongly recommend a Frost & Sullivan Virtual Think Tank as a thought leadership tool.
  • Recommends a Frost & Sullivan Virtual Think Tank as a business development tool.
  • Is confident they will get a great return on their investment after the dialogue with their prospects and/or customers at the Frost & Sullivan Virtual Think Tank.
  • Would strongly recommend sponsorship of a Frost & Sullivan Virtual Think Tank to their peers.
  • Found the Frost & Sullivan’s Virtual Think Tank to be the best sponsorship investment of its kind.
  • Describes Frost & Sullivan’s Virtual Think Tank as the following:
    • Extremely innovative and unique




About This Data

This data was sourced directly from verified users of Frost & Sullivan ARCHIVED Surveys by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.


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