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Frost & Sullivan Executive MindXchange Case Study

Real Relationships = Real Results!

Introduction

This case study of Centerline Digital is based on a July 2016 survey of Frost & Sullivan Executive MindXchange customers by TechValidate, a 3rd-party research service.

“I am certain that the authentic relationships we kicked off at the Frost & Sullivan Executive MindXchange will directly lead to new clients for us. Instead of continually pitching ourselves to prospective clients – like at other events – decision makers at large companies were seeking us out to talk about their challenges and set up meetings after the event. It was a great opportunity to showcase our company’s expertise.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Frost & Sullivan Executive MindXchange:

Finds traditional trade shows and conferences are plagued by the following sponsor challenges:
- Transient audiences that drive few relationships
- Content and presentations that are inconsistent and a one-way push from the podium
- Limited networking and dull activities, resulting in lack of touch points with participants
- A lack of true decision makers in attendance
- PR opportunities rather than demand generation drivers
Agreed that the root causes of the demand generation activities that failed to deliver a return in the last 24 months were:
- Due to the fact that the wrong messages were delivered to the right audience

Use Case

The key features and functionalities of Frost & Sullivan Executive MindXchange that the surveyed company uses:

Reasons the Frost & Sullivan Executive MindXchange are unique and valuable.
- Positioning of vendors as peers
- The ratio of decision makers in attendance
- An environment that fosters relationship building
- Nonstop networking
- Access & Time to Meet with True Decision Makers
They agree that Frost & Sullivan’s Executive MindXchange is the best sponsorship investment in the market.
Chose Frost & Sullivan’s Brand and Demand Solutions Practice as a trusted marketing partner for the following reasons:
- Ability to reach our target audience
- Access to analysts/industry thought leadership

Results

The surveyed company achieved the following results with Frost & Sullivan Executive MindXchange:

Generated 5 relationships with decision makers as a result of the Frost & Sullivan Executive MindXchange.
Ability to generate ROI is 5 times as likely at the Frost & Sullivan MindXchange vs other events.
Would strongly recommend sponsorship of the Frost & Sullivan MindXchange to a peer.

TechValidate Research on Frost & Sullivan ARCHIVED Surveys

Real Relationships = Real Results!

Introduction

Challenges

Use Case

Results

Company Profile

About Frost & Sullivan Executive MindXchange

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